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Why TrueNorth Strategy Group
Navigate complexity with clarity—and deliver results that last.
At TrueNorth Strategy Group, we align strategy, culture, and communications so organizations can move faster with less friction. We help leaders cut through noise, focus on what matters, and translate purpose into measurable performance.
What Makes Us Different
Strategy you can execute: Clear roadmaps, decision rights, and scorecards your teams can own.
Integrated solutions: Purpose, culture, brand, and issues management designed as one system.
Senior attention, start to finish: Direct access to experienced advisors who’ve led transformations and crises.
Outcome-obsessed: Success metrics defined upfront and reported regularly.
Rooted in community impact: Corporate citizenship and stakeholder engagement woven into strategy.
Based in Charlotte, NC—partnering with clients nationwide.
Colleen Penhall
Colleen Penhall — Senior Communications & Brand Strategist
Colleen Penhall is a seasoned corporate affairs leader and former Chief Communications Officer with 25+ years of experience advising Fortune 500 companies and public institutions. She advances corporate objectives, elevates brand reputation, and navigates complex, high-stakes issues with clarity and vision. Sector experience includes chemicals, building products, retail, financial services, CPG, and higher education.
Our Expertise
Designing and executing purpose-led transformations
Align vision, strategy, and operating model with practical change plans and governance.
Shaping performance-driven cultures
Clarify behaviors, incentives, and leadership practices; equip managers to lead change.
Elevating brand reputation through authentic storytelling
Narrative, executive communications, content, and thought leadership that build credibility.
Navigating crises with clarity and control
Crisis readiness, real-time response, stakeholder alignment, and recovery planning.
CSR & community engagement
Social impact strategy, partnerships, and communications that reinforce business goals.
Our Expertise
-
Designing and executing purpose-led transformations
Align vision, strategy, and operating model with practical change plans and governance.
-
Shaping performance-driven cultures
Clarify behaviors, incentives, and leadership practices; equip managers to lead change.
-
Elevating brand reputation through authentic storytelling
Narrative, executive communications, content, and thought leadership that build credibility.
-
Navigating crises with clarity and control
Crisis readiness, real-time response, stakeholder alignment, and recovery planning.
-
CSR & community engagement
Social impact strategy, partnerships, and communications that reinforce business goals.
