Purpose-Led.
Performance-Driven.
Reputation-Elevated.
Strategic communications consulting for measurable business impact.
About Us
Senior counsel, practical solutions, measurable outcomes.
TrueNorth Strategy Group is a strategic communications consultancy that helps organizations align purpose, performance, and reputation to drive stakeholder value and sustainable growth. Led by senior communications strategist Colleen Penhall, we deliver integrated communications plans, data-driven narratives, and change communications that strengthen culture, lift engagement, and build trust. When the stakes are high, we help you communicate with clarity, confidence, and impact.
Colleen Penhall
Colleen Penhall — Senior Communications & Brand Strategist
Colleen Penhall is a seasoned corporate affairs leader and former Chief Communications Officer with 25+ years of experience advising Fortune 500 companies and public institutions. She advances corporate objectives, elevates brand reputation, and navigates complex, high-stakes issues with clarity and vision. Sector experience includes chemicals, building products, retail, financial services, CPG, and higher education.
Featured Services
Strategic Communications Services That Deliver Results
We design communications strategies that are audience-focused, data-driven, and aligned with your business goals—built to deliver measurable impact.
Integrated Communications
Align messaging across audiences, channels, and moments that matter. Stand up governance, content calendars, and dashboards that keep leaders and teams aligned.
Narrative & Message Development
Research informed positioning, brand narrative, and message architectures. Executive speeches, thought leadership, and content systems that scale.
Crisis Communications
Readiness programs, scenario planning, and playbooks. Real time response and recovery communications that protect reputation and maintain trust.
Executive Communications
Platform strategy, keynote development, media and social presence, and bylines that elevate leaders as credible, influential voices.
Transformation Communications
Leader toolkits, manager enablement, and multi channel campaigns that drive understanding, adoption, and behavior change.
CSR & ESG Strategy
Purpose and values activation, social impact strategy, partnerships, and communications that reinforce brand and business strategy.
Our Value Pillars
What sets TrueNorth Strategy Group apart
Strategy you can execute
Big ideas translated into roadmaps, operating rhythms, and metrics teams can own.
Integrated, not siloed
Purpose, culture, brand, and issues management working together across functions and geographies.
Senior attention, start to finish
You work directly with seasoned advisors; no handoffs to junior teams.
Outcome-obsessed
Define success upfront, track visibly, and adapt quickly.
Our Value Pillars
What sets TrueNorth Strategy Group apart
“Colleen is able to align strategies, messaging and people at the enterprise level to help organizations move forward. She is able to help people think outside the box and come up with real and practical solutions to very complex problems.”
– Senior HR business partner, chemicals company
Frequently Asked Questions
Clear answers to the most common client queries
We understand you may have questions about how we work. Here are a few quick answers to help you learn more about our services and approach.
Mid-market and enterprise teams undergoing transformation, culture change, brand repositioning, or crisis/issue response.
We set clear KPIs—adoption, engagement, execution velocity, and reputation metrics—and report progress regularly.
Both. We scope project-based engagements and offer fractional advisory/retainer support for ongoing needs.
Contact Us
Let’s start the conversation
Whether you’re navigating change, building your brand, or preparing for what’s next, TrueNorth Strategy Group can help you chart a clear, confident course.
Call Us
704-787-0946
E-mail Us
colleen@truenorthstrategygroup.org